The ‘April Fools’ pranks by BMW every year have been well accepted by the world, making it another strong marketing promotion event for BMW. The luxury car manufacturer segments its offerings on the basis of demographics, psychographics & Behavioural factors.. A typical customer of BMW is the one in the mid age (35-50), is excelling in his/her career, have a taste of aspirational products & values his own social status.
This shows that after BMW Group, Mercedes-Benz cars had the greatest sales. Recognizing where our strengths lie and making the best use of every opportunity. BMW Group in all advertisements have remained consistent on the substance used in the cars themselves. The pricing strategy that the BMW Group adopts is based on several key trends. BMW Group is aiming at a sale of more than 3,000 units in 2010 in the Indian market which the company can accomplish by targeting middle class people of the Indian community. The strategy of BMW Group is clearly defined on the homepage of the company i.e.
BMW Group should also remain careful to the changing trends in demographics, society, thinking of people and remain a diversified company. Our academic experts are ready and waiting to assist with any writing project you may have. These events have led to BMW being recognized as a fast and reliable automobile over the years. BMW Group focuses on being labeled as a “luxury car” and “a foreign or international car”, so BMW Group does not look to target one ethnicity or citizenship. Looking for a flexible role? (www.europeanceo.com). In January 2010, BMW had sold 20,000 cars only in the Chinese market, a rise of 122 percent from previous month’s sales. The great advertising strategy of BMW Group is also a reason for BMW’s great brand image.
They run these Rebates as incentives through newspapers and dealership websites. These brands are priced a bit higher that the standard BMW product range. This, subsequently forced the company to concentrate on only passenger automobiles. This can be achieved by expansion of BMW manufacturing plants in China and introducing new innovative cars like introducing small and mini cars for the Chinese people.
The company should not look to reduce costs on Research & Development. Overall, the company gives high importance to safety and luxury standards of its products. BMW, MINI Cooper and Rolls Royce. The four-wheeler automobile of BMW has always been associated with the luxury segment of products. The products in the BMW marketing mix are premium sedans, SUVs and sports cars, which offer style, performance and a status symbol.
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